Print Media
With the application of AR/VR/MR, people will enjoy dynamic, open and contextual content and will enhance the interactive and story-telling capabilities.
Augmented Reality
Dynamic Contents
AR software can recognize and load digital material that is relevant to the topic you’re covering. The material is presented in the camera view of the device. It’s frequently put over a scanned photo to give the impression that the digital information has taken its place.
Space Constraints
The accessible ad spaces can convey the most information possible.
“Open” and Contextual Information
Advertisers may now utilize AR in conjunction with publications to increase the amount of information available.
Multi-Mediality and Cross-Mediality
Several readers believe that there is no place for alternative voices in the media. Such voices can now utilize augmented reality to link to the digital world and express their dissatisfaction there.
Interaction
AR isn’t a sales booster, but it may be a valuable tool for connecting with current consumers and improving their experience.