Tata BlueScape

How Tata BlueScope Steel conducted a Two- day Virtual Conference cum Expo to engage their Dealers and Prospects?

30 +

Days (Live Virtual Platform)

1600 +


12 +

Hours of Live Session

The Virtual Event Platform made it possible for TBSPL to showcase its multiple products effortlessly. It was a holistic experience and was hosted seamlessly in a very interactive manner and without any geographic boundaries.

It was an immersive experience with numerous facilities like Auditorium, Expo zone, Info Center, and various engagement activities like networking areas. All of it closely replicated the in-person physical experience online.

About TBSPL 

Tata BlueScope Steel is a joint venture between Tata Steel and BlueScope Steel in the field of coated steel, steel building solutions, and related building products.

It has been nominated as India’s No. 1 Brand in the category of color-coated sheets by the International Brand Consulting Corporation, USA.

Tata BlueScope Steel has three business segments: Coated Steel, Building Products & Building Solutions. If you know, DURASHINE a product of TBSPL was nominated as Asia’s Most Promising Brand 2013-14 by KPMG India

How Tata BlueScope Steel conducted a Two- day Virtual Conference cum Expo to engage their Dealers and Prospects?

Solution provided by Puaerte Visual

The two-day virtual expo had 8 speakers and 1600 +attendees.

  • Puaerte Visual curated the friendly customized spaces and exhibition booths that enabled all the exhibitors to display all their products and their services.
  • Excellent networking solutions were created that gave exhibitors an ease to display and communicate while the clients could easily and engage by knowing more about the products.
  • Widget to share multiple collaterals like Videos, PPTs, Case studies, informative brochures to the clients.
  • Engagement options in the virtual auditorium for the audience like Polling, Q&As, and on Demand Videos ( Clickable Agenda)
  • There was this special feature implemented – “Photobooth”. This enabled the audience to have a photograph with their picture with the event branding and save it as a memory.
  • Attendee Footprints were captured along with detailed analytics.
  • Games were added to keep the attendees on the expo for a longer time
  • Multiple Branding options of each and every product in the Lobby Area, Exhibition Hall.
  • Each Virtual Stall was supported by multiple Sales Representatives to ensure no queries go unanswered.

Key highlights of  Puaerte Visual’s Virtual Event Platform:-

  • Less Turnaround Time 
  • Option to keep the platform live for a Longer duration
  • Multiple 3d templates to choose from 
  • Walkthroughs and dynamic backgrounds

The Virtual Expo provided information about the latest products and its features among the clients and also brought an overview of the latest designs and innovations by Tata Blue Scope Steel. Puaerte Visual amalgamated the most suitable virtual expo /experience for Tata BlueScope Steel by keeping the challenges in mind. The event was a massive success and achieved great appreciation from the attendees.

Tata BlueScope Steel says Puaerte Visual is the best virtual platform.

Fast adaptability, team working in cohesion and user-friendly platform”

-Saumyajit Baidya

Tata Bluescope Steel